Our family has enjoyed Tru Moo in the past, so we were very excited to be chosen for this campaign.
We probably would not have purchased Tru Moo Vanilla milk if it weren't for this campaign. First, we probably wouldn't have known about it. We shop at Kroger, Meijer, and Marc's, and none of these stores carry Tru Moo. I visited the Tru Moo website and was happy to see that they listed stores that carried Tru Moo. Unfortunately, we did have to travel to a store several miles away to get Tru Moo.
When I did locate a store, it was easy to find Tru Moo amongst the other chocolate and flavored milks. One thing that I like about Tru Moo is that there is less sugar than store brands, and unlike my store's brand, there is no HFCS.
The cost of Tru Moo is higher than my store brand, but due to the increased nutritional value, I feel that the price increase isn't too extreme.
So, onto the Vanilla milk. The orange color did make it fun for my kids. I would rather it be white, but it wasn't a deal breaker. The milk was creamy, more like a vitamin D milk than skim. And it tasted like vanilla. Not overpowering, artificially flavored milk; just the right amount of flavoring milk.